Marketplaces
These are online platforms that connect sellers and buyers. You can imagine your city’s marketplace where vendors set up their online stores alongside other e-commerce vendors. The product manufacturer will offer its product for sale on a marketplace site, which will be available among the products of its competitors. A Samsung product can end up facing an Apple product. You can get in touch with Ecommerce Solutions Agency in Germany
Nearly 1/3 of VSE/SME merchant sites use this model, which is essential in 2021. The turnover of global marketplaces has exceeded that of traditional e-commerce sites.
We can quote Ebay or Fnac in French stores which use this mode of operation. But, once again, the leader in the field is Amazon, the American giant that seems unbeatable.
The Pure Players
The Pure-player meanwhile will offer its product only in line and does not have a physical point of sale. He will therefore have his own online store, but can also use marketplaces that will highlight the pure-player’s offer on his site.
This allows him greater visibility and increases his area of action.
Indeed, a French pure-player that presents its products on a marketplace like C discount will be able to sell globally.
How to properly launch your e-commerce?
The 10 golden rules for creating a profitable e-commerce site:
1. THE OFFER
Your offer must be differentiating and stand out from your competitors. Bring that little extra, whether on the price, innovation or its added value.
2. TARGET
Defining your target is essential to the sustainability of your business. More qualified targets allow you to develop your sales and control your traffic acquisition budget.
Ask yourself what is his age, his habits, what need you meet. I invite you to define your marketing persona.
3. COMMERCIAL ANIMATION
Master in e-merchandising. This can go through promotions, sales, private sales. It is important to convert your visitors into customers and then to retain them using commercial actions such as sponsorship, a loyalty program.
4. CUSTOMER EXPERIENCE
Offer the best experience to retain them and bring them back to you.
The relationship with the customer is a priority since it strongly influences the act of purchase.
5. COMMUNICATION
The art of acquiring your customers on your site. To do this, we put in place a communication strategy by combining all
digital levers (e-mailing, social networks, search engines)
6. LOGISTICS
Logistics is a must if you sell physical products. The deliverability of your offer must be controlled to offer the best service and optimized customer satisfaction.
7. SKILLS
You have to master your many skills internally and externally.
8. TECHNICAL PERFORMANCE
Choosing the right technical solution is also a key to success. It must perform well on desktop and mobile and offer all the features your customers need. Don’t forget the interfacing with your commercial management, e-mailing platform, CRM… in order to automate flows and focus on your core business.
9. STEERING – ANALYTICS
Track your indicators on a daily basis to optimize the experience
user and ergonomics of your site. You will gain in commercial performance (more conversion, more margins, lower costs, etc.)
10. LEGAL
Above all, this aspect should not be neglected, by taking a good interest in the legal framework of your site: GDPR, legal notices, T&Cs, etc.
