Homme Femme Drops 90s-Inspired Collaboration With Eddie Bauer
Homme Femme is ready for a new collection, this time with Eddie Bauer. The two brands are teaming up to launch their Hyper Hike collection, which combines casual outerwear with influences from 90s hip-hop culture. Through the collaboration the two brands are bridging the cultural gap between the outdoor world and the history of black people and street wear culture.
The Tastemaker Bloody Osiris collection was unveiled as the face of a campaign that brought it back to its Harlem roots. The collection is gender neutral and includes puffer jackets, fleece, hats, t-shirts, bib snow pants, snow jackets and more.
This collection represents high nostalgia that combines the rich heritage of Eddie Bauer with a fresh eye that combines the raw style of street wear and the classic craftsmanship of heritage design.
We spoke with founder Drew Evans to learn more about the background behind Home and Femme and the collection.
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How did you develop the concept for Homme and Femme?
Evans: From a young age, I had a vision of my own name. Growing up in a hip hop generation I wanted brands like Jay Z’s Roca wear and Daddy in Sean Jean. When I got the opportunity to work in the TISA brand, I immediately worked and looked and believed even more that I could do it. At first I wanted to write my name”Homme Boy” was supposed to be a more high-end version of street wear for young men, but my colleague at the time suggested we call it Home Fame to be more inclusive, and I thought it was perfect.
There is a lot of inspiration behind the brand from the 90s. Is 1990s style generally inspired by it?
Evans: Of course!! Growing up in the 90s, I was inspired by style, music and sports. To me, the 90s will always be America’s most iconic period. It was the golden age of hip-hop and pop, which coincided with the end of the Jordan era and the beginning of the Kobe and Allen Iverson era. A lot happened in the 90s that shaped the world for the better.
Let’s talk more about this collaboration with Eddie Bauer. How did this happen?
Evans: This year we did the Kentucky Derby in May, and it was our biggest partnership ever. We don’t really have a lot of collaboration. In the past we used to work with our friends only as two or three. This is the biggest thing to know as far as clothes go. I’m so happy to be working with Eddie Bauer because I grew up in the ’90s and early 2000s, and all my friends wore Eddie Bauer.
It’s called Hyper Hike and it’s aimed at Generation Z because they’re always on the go. Home & Femme’s attitude is nostalgia, which is what we live in our daily lives.
How has Home and Femme evolved over time?
This year will be our 10th anniversary. Ten years ago, while working with one of Kenya West’s closest creative partners, I was finishing up a Halloween party with Triad James. I was a kid and had an opportunity to do creative work and after the internship I hoped to get paid but they couldn’t keep me.
So I went out on my own, and my friend and I made a Chanel hockey sweater that we started selling at the mall. It had Coco written on the back with the number 5 and the kids loved it. I put it on IG and Tirana Taylor’s people saw it and she wore it online and then a bunch of kids started hitting me up to pre-order homme femme.
It was the summer of 2013 and my brand started growing online, but I didn’t expect it to happen now with the warehouse, staff, and PR team. My friend took me overseas for production and the big brands were killing us. We sold online in two minutes. It was crazy! Year after year I had big victories and heavy defeats. I did it all myself, I never had a mentor to show me the way. It has been nine years of ups and downs.
What Inspires You?
I am inspired by everything I see today and everything I can experience, just like the 90s and early 2000s with African American Hip-hop and culture going viral worldwide inspired me to set a standard for myself and my company .
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