PPC marketing is essential for increasing your sales online. If you have just heard the name but don’t know what exactly PPC marketing is, you are on the right page.
In this blog, you will read in brief about what is PPC and how to use it for your business.
What is PPC?
PPC is an abbreviation used for Pay-per-click. This is a type of digital advertisement in which the advertiser has to pay a specific fee every time someone clicks on their ads.
Whizamet, Best PPC Agency in London has digital advertisers who have mastered the art of paid advertisements.
PPC is very effective and fruitful as you pay when someone visits your website or goes to download your app.
Let us give you an example; Your click costs $1 but the customer purchased a product for $200, which surely shows a profit. There are different types of PPC ad campaigns and they come in various sizes like text ads, image ads or video ads.
Working – PPC Ads
This is how a PPC ad campaign is set up in general:
- Firstly, you choose your type of campaign according to your goal.
- Then you segment based on audiences, locations, devices etc.
- Thirdly, you set up a budget and a bidding strategy.
- Then you insert your destination URL.
- At last, you build the ad.
PPC and Google Ads
The most popular type of PPC advertising is Google ads. It helps businesses to build ads that appear on Google’s search engine.
Google is beneficial as it uses specific formulas and auction-type techniques to decide which ads will appear for which search.
The Process of Google Ads is as under:
- When your ad enters the auction, Google gives you a quality score out of 10.
- Then it will determine your ad rank by multiplying your quality score by your maximum bid (the PPC amount you are willing to pay).
- The ad with the highest Ad Rank gets to show on the top.
Major factors that affect PPC advertising on Google
Keywords: You should know relevant keywords for the PPC keyword list and the right ad text.
Quality of the landing page: Google checks the quality of your landing page as well. Make sure you have an optimised one with exciting content and clear CTAs.
Attention Grabbing: Your ad copies should be appealing and the creatives should be eye-catching to get a higher score.
Summary- PPC campaign management
PPC Ad campaigns require regular management. You need to see the analytics from time to time and modify them when required. The performance of your ad can vary based on the following:
PPC Keywords- Relevant keywords based on your industry niche.
Negative ad keywords – Non-converting terms should be added as negative keywords to reduce unnecessary spending.
Expensive keywords- You must remove the expensive and underperforming keywords to improve ad efficiency.
Divided ad groups – Separate your ad groups into smaller groups and for better ad performance also use a more targeted text.
If you are searching for someone to set up PPC ad campaigns for you then reach out to Whizamet, the Best PPC Agency in London. They can help you with their expertise.
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